Herb grew up in the jewelry and loan business, learning diamonds and the trade from his father, who established his business in Downtown Nashville in 1941. Herb is a native Nashvillian who attended Parmer Elementary School, Hillsboro High School, and the University of Tennessee at Knoxville. Since opening in 1974, Herb has always put an emphasis on Customer Service, by always going above and beyond, and giving the his Valued Customers more than they expect. He invites you to visit our store in Historic Madison, and experience what a difference a family-run business can make– “The Berry's Difference!”
